Who
we are

We're a group of 'young at heart' visionaries from multiple disciplines, with an average of over 30 years of experience.

Our why

Generate returns aligned with risk tolerance for your prosperity, through all market conditions and moments in time.

Our Essence
within three principles

The sum of the whole is greater than the sum of the parts

When the “child” of the team is 50 years old and 27 years of experience; when the oldest is 70 years old and almost 50 years of experience; when the 12 visionaries come together around a “why”, “the sum of the whole” is infinitely greater than the “sum of the parts”.

Life is long enough to create at any time

When “retirement” comes to the end of life, life has a reason at all times. Since we do what we are passionate about and we have been doing it for many decades, the years to come will be exciting, especially if we go through them together.

Adaptation as a generational hallmark

We combine our ability to adapt with our experience and knowledge, so we understand that we can adapt to any global financial and economic environment, any geopolitical scenario, and any crisis or “Black Swan”, and navigate to protect your assets.

The Blend

Financial risk management Investment portfolios Algorithmic and manual trading Statistical models Cutting-edge technology Derivative products Behavioral finance Financial control Treasury management Family office structuring Multinational management Education Decades of hard work
Financial risk management Investment portfolios Algorithmic and manual trading Statistical models Cutting-edge technology Derivative products Behavioral finance Financial control Treasury management Family office structuring Multinational management Education Decades of hard work
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Guillermo Aponte

Strategic Growth and Management Consultant
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  • Guillermo Aponte is the CEO and Founder of StratVizor LLC, an Atlanta-based strategy and Growth Management Consulting firm.
  • 30+ years of leadership experience with The Coca-Cola Company.
  • Former President of Coca-Cola Philippines, General Manager of Coca-Cola Mexico North/South and Coca-Cola Colombia.
  • Former CEO of Coca-Cola Bottler Arca Continental South America.
  • Former Arca Continental Food and Snacks CEO in USA, Mexico, and South America.
  • Currently, he is a Board Member of Diaz Foods in the USA, an Investor and Advisory Board Member of Source to Bottle in the USA, and the Chair of the Board of Advisors of the Marketing and Professional Sales Department at Kennesaw State University in the USA.
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Juan Pablo Michelsen

Corporate Development and Financial Control
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  • Juan Pablo Michelsen is a visionary leader in the financial sector with 28 years of experience in wealth management, investment banking, and financial planning.
  • Recognized for his strategic approach and ability to adapt to dynamic markets, he has served as CFO of Citibank Colombia, JP Morgan Colombia, and Banco Itaú Corpbanca Colombia, leading transformation processes, investment structuring, and risk management.
  • His career has included key roles in credit, treasury, and administration, where he distinguished himself for his ability to identify growth opportunities and optimize financial structures and for his deep understanding of the financial ecosystem.
  • He currently channels his experience and entrepreneurial mindset into creating and developing new disruptive initiatives.
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Juan Carlos Ortiz

Strategy Advisor
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  • Juan Carlos Ortiz was the first Latin American to become the President of an advertising agency in the United States when he led Leo Burnett USA in 2006.
  • In 2008, Ortiz was invited to join DDB Worldwide to create DDB latina as CEO DDB Latina. He quickly became the pioneer in uniting the company's Latin markets worldwide (US, Latin America, and Spain) under a single vision of culture rather than geography. This movement has inspired Latin creativity and passion to become a world reference.
  • This movement has inspired Latin creativity and passion to become a world reference.
  • DDB Latina's united team has won over 200 Lions at the Cannes Lions International Festival of Creativity. From a regional perspective, it won recognition as Ibero-America's Most Creative Network in 2017, 2019, 2020, 2021, 2022, and 2023 at the "El Ojo" Festival and by Adlatina's prestigious ranking Crema. Under the leadership of Juan Carlos, and for the first time in its history, DDB was selected as the most creative network at the Cannes Festival.
  • He has collected several awards worldwide, has been a member of the Global Effie Awards, and a speaker and President of the Jury at Cannes, El Ojo, El Sol, and Wave, among other festivals.
  • He is known in his native country for winning the first Gold Lion in Colombia's history with the famous anti-drug campaign film "Dandruff."
  • The World Economic Forum at Davos recognized Ortiz as a Young Global Leader for his professional accomplishments, commitment to society, and potential to shape the world's future. The American Advertising Federation also inducted him into the Hall of Achievement.
  • Juan Carlos is the author of "Shorts," a trilogy written from his mobile phone at 30,000 feet above the ground during his business trips around the globe. Forbes magazine listed the book as the postmodern book in 2011.
  • In 2021, he was included for the second consecutive year in the select list of the 50 Forbes Creatives, highlighting the Colombian talent that makes a difference worldwide.
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Gustavo Madrid-Malo

General Management and Risk Management
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  • Gustavo Madrid-Malo has over 33 years of experience in wealth, risk, portfolio, and Asset and liability management. He is well known for his capacities in FX (manual and algorithmic) Trading and has an international reputation in the global Wealth Management industry. He is also known for his constant entrepreneurship and visionary spirit, always looking for better solutions for capital protection for both private and institutional investors.
  • He has designed, structured, and implemented investment methodologies and models that guarantee asset protection and return generation over time through a curious blend of risk budgeting, active and passive portfolio management, and trading. With a twenty-year track record in structuring profitable and efficient portfolios, Gustavo has successfully used these models. High-net-worth families, university endowments, and institutional investors have used them. Gustavo and his extraordinary teams have structured and managed the financial risk for portfolios of over $1 billion since 2006.
  • He has developed methods for capital protection through dynamic management of foreign exchange and commodity risk using econometric models and derivatives, which have been successfully applied to companies (importers and exporters) since 2009. For the last 10 years, he has managed Derivatives currency exposures in principal pairs and exotic currencies of more than USD 100 million on average per year.
  • He is particularly skilled at following, analyzing, and "dots-linking" the economic fundamentals and geopolitical situation to make investment decisions.
  • He is the Former Treasurer of ABN AMRO Bank in Chile and Uruguay and a former central banker in Colombia. He is also the founder of several companies. He is always seeking and creating disruptive and game-changing ideas.
  • Gustavo has combined his extensive professional experience with his vocation as an educator, sharing his knowledge as a university professor, international lecturer, and trading mentor.
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Humberto Mejía

Investment Strategies and Risk Management
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  • Humberto Mejía is an industrial engineer with an outstanding track record in mathematical and statistical analysis applied to market research and investment management.
  • Recognized for his analytical rigor and precision, he has developed innovative methodologies for structuring high-performance investment portfolios and integrating financial assets, derivatives, and strategies in highly volatile markets.
  • His ability to combine quantitative models with strategic vision has enabled him to optimize complex financial structures and generate investment solutions adapted to different scenarios.
  • His interdisciplinary mindset and problem-solving approach have established him as a benchmark in quantitative analysis for strategic investment decisions.
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Hernando Gaitán

Customer Experience and Technology Development
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  • ⁠Hernando Gaitán Díaz is a seasoned executive and entrepreneur with a distinguished track record in business leadership, which, since 2017, he has focused on technological development in quantitative finance and algorithmic trading.
  • With extensive experience in programming, artificial intelligence, and financial modeling, he has designed and implemented data-driven strategies for FX and crypto-assets trading.
  • His career includes leadership roles in technology-driven projects, strategic management, business leadership, and marketing, positioning him as a key figure in the fintech and trading industry.
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Andrés Mejía

Technology, Investment Strategies and Risk Management
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  • High-level executive with Executive MBA, Specialization in Finance, and complementary studies in Leadership, Digital Transformation, Derivatives, Trading, and FinTech.
  • More than 20 years of experience in the banking and financial sector, focused on the intersections of business, finance, innovation, and technology.
  • Particular interest in the development of finance, administrative, technology, and innovation areas. Deep understanding of financial business, products, and regulations.
  • Tech, Business, and Financial Consultant for different companies in Colombia; Former J.P.Morgan IT Vice President for Colombia and Perú; Former Banco de la República Core Business IT Expert Engineer.
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Diego Martínez

Go-To-Market Strategic Advisor
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  • Diego Martínez Orrantia is a senior executive with over 25 years of experience in the technology industry across LATAM and EMEA, leading sales, demand generation, and marketing teams at IBM and SAP on a regional and global scale.
  • A specialist in innovation and digital transformation, he has successfully driven the growth and expansion of technology solution portfolios, maximizing their market impact.
  • His strategic Go-to-Market approach has accelerated solution adoption, delivering measurable sales and market penetration results.
  • He is highly skilled at managing relationships with key clients and stakeholders and has built diverse, high-performing teams that consistently exceed expectations.
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Antonio Suarez

Education and Communication Strategies - GainQ-Ed
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  • Antonio Suárez Varona is an executive and academic with more than 45 years of experience at the intersection between engineering, education, and knowledge management. Mechanical Engineer from the Universidad de los Andes, he has combined his experience as director of industrial companies and the floriculture sector with a deep focus on the development of management information systems, from product planning to the creation of control panels for strategic decision-making.
  • For more than two decades, he has been a professor at the Faculties of Engineering and Management at the Universidad de los Andes, specializing in methods of study, learning, and evaluation. Recognized as a “curator of knowledge”, he has researched how the relationship between hand, brain, and mind, together with handwriting in digital environments, can enhance collaboration, decision-making, and learning both in individuals and in face-to-face and virtual teams.
  • Today, as Head of Education at GAINQ-Ed, he leads the creation of innovative educational strategies that transform complexity into applied knowledge, strengthen the capacities of institutional clients and investors, and consolidate the organization's value proposition in a competitive, global environment.
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Juan Fernando Bazzani

Business Relationship Development Advisor
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  • Executive with over 30 years of experience in the commercial area in the insurance, health, and consulting sectors at the regional level (Latin America).
  • Extensive training in management and business strategy. He holds two MBAs - Master's in Business Administration (Colombia and Scotland).
  • His interest in helping people has been reflected in the achievement of commercial objectives, forging close ties with those who have been his clients throughout his professional career.
  • He guides GainQ in achieving broad market penetration at a global level.
Your risk tolerance, our goal

With your help and our technology, we accurately measure your risk tolerance, thus linking your peace of mind to your returns.

Discover your risk tolerance